Behind The Scenes With May The Label

The Melbourne-based brand May The Label have been hard at work on their latest collection ‘Where The Light Is’. From throw-on-the-go mini dresses to cool separates in sorbet shades, ’Where The Light Is’ captures designer Georgia Phillis’s penchant for minimalism and versatility in basic tones of crisp white and steel grey with pops of seafoam green, sunny yellow and punchy pink.  

MAY SS12 ‘Where The Light Is’ Lookbook Shoot from May on Vimeo.

Together with delicate lace and prints including oriental florals and zesty leopard, the collection is punctuated with May’s signature details — exaggerated sun-ray pleats, cut-outs, ruffles and peplums. With budget-friendly range of $59 – $319, May The Label is the new ‘go-to’ label for stylish shoppers who value cleverly designed pieces without the price-tags to match.