Louis Vuitton’s Sweet Tooth

Louis Vuitton’s new spring campaign has a definite sweet tooth. The retro-themed shoot advertises Louis Vitton’s Spring/Summer collection and will be in magazines from February. The concept for the photo shoot was brought to life by Louis Vitton’s artistic director Marc Jacobs and photographer Steven Meisel.

The pair recreated a retro ice cream parlor in girly pink pastel colours. The campaign features up and coming models Daria Strokous and Kati Nescher, who are seen eating sundaes in the ad campaign. But let’s not forget the most important thing… the bags! The sheer white handbags are beautiful! Marc Jacobs stated:

“It is all very soft and very sweet, yet at the same time very bold and very graphic.”