Push-Up Bra Campaign for Andrej Pejic

Is there anything this guy can’t do? The Melbourne-raised international phenomenon Andrej Pejic has ended the year with a “Mega Push-Up Bra” campaign for the Dutch chain store Hema. The campaign claims to “add two cup sizes to your frame’ and given that Pejic has no bra size it’s pretty accurate advertising!

It has been a whirlwind year for Pejic and this campaign follows other headline-grabbing 2011 moments; from appearing in Jean-Paul Gaultier’s bridal wear show to meeting with the Queen in October.

Pejic’s agent, Joseph Tenni at Chadwick Models, is baffled by this revolutionary campaign.

“I’ve never known a man to do a womens’ lingerie campaign before.”

Perhaps next year we will see Pejic walk in the Victoria’s Secret 2012 Show?

Photographs via news.com.au