TopShop Opens In Melbourne
Australia’s first TopShop opened in Melbourne yesterday after an incredible launch party on Wednesday night and crowds of people, many who had camped out, finally marched through the doors to sample what the store had to offer. The high street chain has made its mark on the UK and has its sights firmly set on the land down under.
Kate Phelan, the company’s creative director told Australian Vogue:
“Topshop is very much about enjoying the experience of styling. We’re not a brand that dictates the trends; instead it’s about putting together a look in your own way and for yourself. That philosophy, combined with the affordability of the product, really appeals to people.”
View the gallery of the star-studded opening below: