Westfield Partners With Yasmin Sewell For MBFWA
Fashion forecaster Yasmin Sewell will be front and centre during Mercedes-Benz Fashion Week Australia in Sydney this week thanks to Westfield Sydney and Westfield Bondi Junction. To mark the collaboration an exclusive statement shopping tote bag will be available as well as a five-part online videoblog series that previews the spring/summer 2012/13 collections.
The tote bags, available only at Westfield Bondi Junction and Westfield Sydney, feature two fashion statements: ‘A great life is my best accessory’ and ‘Don’t think style, just feel it’. The bags will be available as a gift with purchase for a limited period while stocks last from April 30.
Yasmin will also host a five-part online videoblog series which will run on westfield.com.au for the duration of MBFWA, filmed from the front-row and backstage of Australia’s leading designers and retailers showings. The series will also include interviews with designers and other fashion insiders and a ‘street trending’ segment where she will take to the streets and shopping malls to see how Australian shoppers wear and interpret global fashion trends and make them uniquely Australian.
Here is Episode one: