Zimmermann Rash Shirts At ShopBop
Shopbop.com have launched Zimmermann’s exclusive capsule collection of rash guards online as of today! The unique line is made for the UV-conscious and protects from those harsh rays whilst staying stylish. The range is an extension of the label’s highly popular recent spring/summer line. The stunning prints and bright florals will make sure the Zimmermann-clad beach-goer definitely stands out from the crowd.
Shopbop.com saw the the surf trend as being predominant in the market for Summer 2012, but realized there was no surf wear available with a fashionable/urban edge to it. Zimmermann was a natural partner for an exclusive collection, being known for continually producing fresh and original prints.